7 Ways to Improve Your Website’s SEO Performance

With the update of search engines, SEO technology is changing with each passing day. If you want to optimize a website, you must keep up with the latest trends in Google SEO to improve the usability and user experience of the website. The following will provide you with 7 cutting-edge SEO methods.
How to achieve SEO success? A good start must abandon the backward methods used in the past, abandon those methods that have no effect, and adopt strategic and purposeful methods. The following seven methods canImprove the SEO effect of the website.
 
1. Place keywords strategically
 
Without proper keyword research, any SEO is doomed to failure. Keyword research builds a platform and lays the foundation for SEO.
 
For example, "Google SEO" is a broad keyword. People use the term "Google SEO" to look up relevantSome information or news on Google SEO optimization. However, if it is a special keyword, such as "how to choose a Google SEO company". Then those who use this as a keyword may be people who are really looking for Google SEO companies.
 
Keywords must be able to reflect the particularity of your company and be easy to understand, not just a marketing tool. Setting keywords needs to consider what kind of keywords people will use to search for the products they want on the Internet.
 
Perhaps more important than choosing specific wording, is not to become mechanical or interfere with the work process by being too demanding of perfection in order to optimize every keyword in every article.
 
Keywords form the basis for effectively understanding your target market and competing in it. If you are new to SEO in a certain field, and your opponent has been ahead for a long time, it will be very difficult to occupy a place in the ranking of popular keywords or even enter the top ten.
 
In this case, long tail keywords can be used. The next step is to continue publishing articles that are attractive to the target audience. The content of the article must contain long-tail keywords, and you should seize the search volume of long-tail keywords.
 
These keywords are usually ignored when you conduct keyword research, and these keywords are often more suitable for the target market and bring better results.
 
2. Strictly abide by originality
 
For SEO, originality refers to avoiding duplicate content or the same content appearing on two different URLs. Copying articles from other websites may not only cause potential copyright infringement, but also generate duplicate content, which will affect your website. Site ranking.
 
Double-check your site for duplicate content using tools like CopySpace, SiteLiner, and ScreamingFrog. Find those articles, go through them, and remove those duplicates. the
 
3. Strategically adjust site navigation and internal linking
 
Your website navigation plays a major role in how search engines determine the importance of each of your web pages. To put it simply, if a page in your website is often linked, then the PR value of this page will be higher, and the ranking on the search engine will be higher.
 
However, most webmasters do not understand the specific structure of their own websites. They don't even know how to adjust the PR value of the website. Some of their unimportant web pages may rank higher in the search results, such as the contact page. This also gives the site room for improvement.
 
Use tools like SiteLiner or ScreamingFrog to help fine-tune and optimize site navigation, internal link structure, and PR traffic. Use its output to identify unimportant and low content web pages with a lot of external links (such as contact pages). Next, add special noindex code to these pages to tell search engines not to crawl them.
 
And add nofollow codes to these related links on all pages, so as to keep the PR traffic of these websites. This approach is like closing a leak valve and limiting the PR value to those more important web pages.
 
Make sure that pages with duplicate content have noindex codes, such as category and tag pages, which are extremely common in Wordpress content-management tools. This work can be done easily with many Wordpress plugins tools such as Yoast SEO, but if you don’t pay attention or use noindex and nofollow for no purpose, then not only can’t adjust the traffic, but it may also reduce your website ranking. If you are not very familiar with this aspect, you can also ask a professional SEO company such as Jiexin Internet Marketing Agency to help you complete it.
 
4. Optimize the internal elements of the website
 
The title plays a very critical role for SEO, but the description loses its effect on the ranking algorithm. However, the description can entice visitors to click on your site in search results with some engaging copy.
 
Titles and descriptions on each of your pages must be relevant and optimized. Titles and descriptions that are too short or too long are not good for SEO. So, you have to review the titles and descriptions on each of your pages yourself.
 
Other factors that affect website ranking include H1 titles, content length, internal and external links, advertisements, punctuation, images, and text formatting, among others.
 
5. Optimize website loading speed
 
The loading speed of your website affects not only your search engine rankings, but also your conversion rate of visitors into customers. Amazon (Amazon) has calculated that for every 1 second increase in the loading time of a web page, the company's annual sales will decrease by 1.6 billion US dollars.
 
Several other studies have shown that 40% of visitors close a website because it takes longer than 3 seconds to load. But many website operators or webmasters still don't realize this.
 
Using tools like Pingdom can not only detect your website load time, but also detect some glitches in your website. Use the results it provides to optimize images or code snippets that will increase loading speed. It is also possible to move your website from a shared server to a dedicated server, or use a VPN to improve loading times.
 
6. Don’t Buy Links
 
Because the quantity and quality of external links are extremely important to the ranking of the website, some people can't help being tempted to buy links, but link buying and selling is against the Google Webmaster Guidelines.
 
Additionally, suspicious, manipulative, unnatural links are easily detected by modern search engines. So if you buy and sell links, your website rankings may plummet. Therefore, saving your time and money, spending time on editing content and attracting valuable external links naturally is king.
 
7. More natural
 
If you want to have to insert a keyword in a sentence, then you may have committed a big taboo of SEO. Keyword density is a concept that was very popular five years ago, but it has no effect on SEO today. Therefore, you should focus on editing content that will benefit your readers, rather than just focusing on keyword density.
 
Don't optimize sentences unnaturally and unreadably to cater to search engines. Search engines are now cracking down on keyword stuffing much harder than ever. So the keyword stuffing strategy will not only lead to a decline in your website ranking, but also reduce the credibility of the website in the minds of readers.
 
Overall, what SEO does is improve your website usability and user experience. If your website user experience is excellent, then your website ranking will naturally improve. Therefore, the essence of SEO is to benefit others.