How to Complete the Transition From an All-SEO to Social and Influencer Content

Influential content is an integral part of online marketing, and today's SEO will gradually shift to social media and influencer content. In the following, Jiexin Internet Marketing Agency will provide you with solutions for this transformation.
one all leaned on beforeSEO strategyHow to change the way of influence, starting from social network and industry influencers, to achieve the growth of page views and the improvement of search visibility? This article will analyze it for you layer by layer with actual cases.
 
have a homeSmall technology company has been working on web marketing through SEO, and the results have been remarkable over the past few years.
 
The company provides related keyword solutions to active searchers in the software directory, which can be researched to obtain popular related keywords. They optimize existing content, exchange cross-links or create new content when necessary. At the same time, they promote content to attract links and social shares to ensure website exposure on crawlable social media platforms.
 
Despite following the best SEO practices sufficient to successfully handle the most idiosyncratic Google scrutiny, organic traffic growth to the company's website began to slow down thereafter and eventually even declined.
 
At that point, they were faced with a choice: should they continue to use a more aggressive SEO strategy, or should they change their minds?
 
The marketers working on the project decided to take a step back from the “All SEO” mindset and start from a closer customer perspective, and instead consider where buyers are discovering, consuming, and clicking on notifications for their software sales. This approach offers many opportunities, meaning that buyers discover sellers not only through search, but also through professional recommendations and personal insights from industry experts.


 
Moving from SEO to Social Influencer Content
 
Mining the buyer's experience process from awareness (Awareness) and decision to inquiry (consideration to inquiry), revealed some pain points (pain points) of target customers in discovering, evaluating and deciding to purchase software ). These pain points became the focus for software companies to create affinity for their brands and make customers feel like they were capable of solving important problems.
 
But how? You can't switch tactics and gain leverage overnight.
 
The solution is to identify influential people in your industry and create content with them, using the problem topic as a filter.
 
Step 1 - Identify
 
Using tools like Traackr, Buzzsumo, and Followerwonk for relevant lists can quickly identify positive influencers.
 
Step 2 - A Natural Romance Encounter
 
The software company and these influencers had no previous connection. Software brands choose a specific topic, follow up on this topic, retweet it, and interact more or less with some influencers. In this way, those marketers on the topic will naturally appear on the content of the software brand blog, and thus there will be a list of lists. The company can also provide the qualitative and quantitative relevance of each influencer on the list on the topic. the
 
Step 3 - Integration
 
influencer inTwitterIt is cited by a certain software brand on the Internet, and thus appears on the list. Since then, the company has worked hard to further integrate the content, asking influencers to share tips consistent with the topic as follow-up reports. These tips are shared by influencers, and new posts co-authored by influencers are published.
 
Step 4 - Nurturing
 
Companies and influencers stay connected through social channels, direct communication, and follow-up content.
 
What was the result? In terms of its goal of arresting the decline in organic search traffic by gaining attention from influencers on social channels, the company achieved the following results:
 
1. Twitter fans increased by 20%
 
2. Your first post gets 500% more page views than average
 
3. The page views of the second post are 200% higher than the average
 
4. All social shares increased by 1000%
 
With these metrics in place for the pilot effort, ongoing influencer content collaboration and integration will not only attract more relevant traffic to the software company's content, but will also maintain connections with industry influencers, providing valuable, enabling Resources for promoting organic search visibility. This continued growth in content will provide more opportunities for discovery and tracking beyond content, leading to increased conversion rates.
 
This method is probably the most straightforward way for a company to start their influencer content.
 
Many companies do this, relying solely on intuition and personal experience without doing their homework first when researching influencers. Or they lack the resources to create poor quality content when reaching out to influencers. To make matters worse, they went straight to the point during the content collaboration process without any "romance of natural encounters". Finally, many companies treat influencer content as a single project without understanding how to maintain the relationship, which is where the most valuable collaborations emerge.
 
Jiexin Network Marketing Agency has extensive experience in this type of influencer and content marketing, and can provide practical business cases to test and prove whether working with influencers to create content is effective. At the same time, content and social extensions also provide valuable signals of network size growth, contributing to increased organic search visibility.