12 Key Points of Google Ranking SEO Optimization Techniques

Google排名SEO优化技术的12个要点.

一、服务器放在哪里

For Google, different areas have different search results. Some English keywords, you use Google search in China, and find that your website ranks first, but if you use Google abroad, you may turn over ten pages and can't find your website.

We do Google Ranking's ranking effect is not for us to see, but for our potential customers to see. Therefore, the area selection of the server should select the area where the potential customer group is located. If it is a pan-global market, Jieying recommends that we should consider choosing American servers, and save the trouble of domestic filing.

如果觉得这些内容太麻烦，可以外包给杰赢网络，如何找一家优秀的Google SEO公司?

Second, check whether IP has been punished by Google

1. Check how many websites are on this server. How to check it? Here Jay Win gives you a tool that can easily find out how many domain names point to an ip in common: (http://whois.webhosting.info/ip/)

2. Choose a few www.# # #. com and then you type: site: www.# # #. com in Google and see how many pages Google has included on the site. If you find that Google has not included it, check a few more. If most of them have not been included by Google, it is very likely that this server has been punished by Google. For the insurance period, it is best not to use it.

一般而言，被google处罚的域名比较多，被Google处罚的服务器相对比较少！

3. Jieying recommends using independent IP, and Google can be used to check whether there are bad website records.

Third, the server must run stably.

Fourth, choose a good domain name and design the website path and file name reasonably

Design principles of domain name/path/file name:

1、那就是要包含关键词。排英文关键词的话,你可以选择与关键词相关的域名。排中文关键词的话,可以用汉语拼音域名，中文网站别人用中文路径和文件名。

2、静态的路径比动态的路径有利于排名。

3. Under the same conditions, top-level domain names have path rankings compared with secondary domain names.

4. abc.web.com has a ranking advantage over www.web.com/abc/.

5. www.web.com/abc/has a ranking advantage over www.web.com/abc.html.

五、合理设计网页标题与标签:

标题和标签主要是指网页源代码中与中间的部分内容. 例如我们的Google SEO专题网站（http://google-seo.net.cn）的首页的标题和标签如下:

< meta http-equiv= "content-Type" content= "text/html; charset=UTF-8"/>
< title > Google SEO, Google Optimize, Google Ranking, Google Optimize, Google Promotion Company "Jay Win"



1、网页标题设计原则:

A, the title of each web page should be different, and it should be consistent with the content of its own web page;

b, web page title design brief introduction, each page title had better only highlight 1-3 keywords, not too many;

c the title design should not be too long, preferably no more than 35 Chinese characters and 70 English letters.

2、网页描述标签的设计：

网页描述标签，它主要是给搜索引擎看的，这个标签设计追求简单明了，与该网页内容相符合。为了提高排名，可以适当在里面提高关键词的密度。

3. Design of keyword tags:

At present, there is no great effect on Google, but it has a certain effect on the ranking of other search engines. The design principle of this label is concise and clear. If it is a number of keywords, it can be opened with English commas. It is better not to use irrelevant keywords, which is easy to be cheated by some search engines.

4、网页编码和语言注释标签设计：

主要是给浏览器看的。不同语言的编码都不同，所以做外文网站的时候一定要注意，最好用潜在客户使用的操作系统的编码，要不然潜在客户看到的网页将是乱码。如果你的网站是英文网站，你的潜在客户是针对国外市场的，你可以用以下代码：

六、提高PR值

PageRank (PR) does not count the number of direct links, but interprets links from Page A to Page B as a vote from Page A to Page B. In this way, PageRank will evaluate the importance of Page B based on the number of votes it receives.
PageRank also evaluates the importance of each voting page, because the votes of some pages are considered to be of higher value, so that the pages it links can get higher value. Important pages get a high PageRank and are shown at the top of the search results. Google technology uses comprehensive information fed back online to determine the importance of a Web page. Search results have no human intervention or manipulation, which is why Google has become a widely trusted and impartial source of information, which is not affected by paid rankings.

目前PR值已经不存在，但其本质还在，也就是Google网站权重值不对外公开。

七、合理设计网站链接结构

Reasonable website link structure has the following characteristics:

1, have a site map, site map links to all pages, all pages have a link to point to the site map page; The content should be less than 100K.

2、网站导航清晰明了，方便用户浏览；

3、链接不用Flash按钮和图片，而是使用文本。

八、增加反向链接策略

1. The method of adding reverse links to web pages:

Exchange links with related websites

Add to a page where you can add reverse links to related websites

将网站加入到世界著名分类目录网站中

2、选择链接网页的原则：

PR值非常高的页面

The PR value is not too high, but the pages with few export links

Main pages of authoritative websites

IX. Website Content and Web Page Design

优秀的网站内容主要包括以下一种：

1、原创内容较多，容易被众多网站引用，引用的过程中一般都会给这个页面加有链接，所以这个页面可以获得较好的评分，排名自然会好；

2. Rich website content: Rich website content will make Google include many contents of the website, and the links between various pages of the website will help it improve the scores of various pages of the website in Google;

3. The website structure is clear and clear, the page design is reasonable, and it is easy to be browsed by users and crawled by Google search engine crawlers;

4. Generate html, and compress and lose weight. Each page should not be more than 100K, and the export links should be less than 100.

Static pages in HTML format are easy to be included by search engines and easy to get better rankings;

HTML format of static pages more save your server resources, not afraid of your website popularity increase fast;

Static pages in Html format do not need to call the database, and users can browse them very quickly.

At present, most websites have adopted new technologies, that is, dynamic programs later and static pages at the front desk. Although the foreground is html, they can also be modified through the background.

If your website is a shopping mall system or other system, it is difficult to change it in time. You can also adopt the following strategy: that is, map the dynamic address to the static path XXX/XXX.html by technical means
This technology is very simple, you only need to install an ISAPI REWRITE on the server, and then set the corresponding parameters on OK.

Ten, highlight the keywords in the web page:

1. Keywords should be included in the header: the header is the header of the webpage annotated with < h1 > ;

2. < {# imeinline} style= "line-high: 150%" align= "left" > The keywords in the web page text should be highlighted specifically: you can highlight them with < strong > , or you can highlight them with striking colors;

3. Adjust the frequency of keywords in the page reasonably. Generally speaking, it is better to keep the frequency of keywords in the page at 3%-5%.

Eleven, write the robots.txt file

A site under the root directory to search engine crawler directions to the file, if you accidentally write the wrong, it is possible that Google to delete all your pages. The Google Web site has detailed instructions on how this document should be written: http://www.google.com/intl/zh-CN/remove.html

XII. Add hyperlink comments

title= "Comment content"
Uncommented code:
< a href= "http://google-seo.net.cn/" > Google SEO Inc.
Annotated code:
< a href= "http://Google-seo.net.cn/" title= "Google SEO Inc.-Provides professional Google ranking optimization services" > Google SEO Inc.

Picture comment tag: The code for inserting a picture into html is as follows:

< img height=40 width=160 src= "images/google-seo-logo.gif" >

You can annotate the picture as follows:
< img height=40 width=160 src= "images/google-seo-logo.gif" alt= "Jay wins Google SEO" >

Alt comments must be concise, do not write too long, lest some search engines as cheating.


Website: http://www.jeawin.com/google-seo-12-tips.html
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