Google SEO internal linking thing

内部链接的属性

内部链接，当我说这个短语，我是指一个网站上已经存在的一个链接。这里让我们拿Jeawin.com来举例，内链是指可以连接到一个相同的网站上不同页面的链接，那这里内链具体指的就是，可以连接到Jeawin.com这个网站上一个页面的链接。如这篇文章的网址是： http://www.jeawin.com/google-seo-internal-link-tips.html，这里有个锚文本为“外贸网站建设To the/web-design.html page on Jeawin.com.

The idea of internal links was originally to take visitors from one place to another, show them where they want to go to the navigation bar, and guide them from one place on the website to another. This is important for SEO because external links are treated differently from internal links. However, this is not to say that internal links do not work, nor do they have the ability to change rankings, crawler crawling patterns, and how search engines browse your website. This is where we need to explore.

首先，我们需要考虑到锚文本。Google等搜索引擎通常会最大限度弱化锚文字的作用，但它确实是内部链接的重要部分。

内链在页面上的位置很重要. Its position is likeExternal linkThe position in the page is just as important. Internal links in the Web site navigation bar and page footer can be problematic because the location of these internal links is surrounded by properties.

这些很重要，尤其是当谷歌特别关注到有人在操纵内部链接结构，具体来说，比如你已经将锚文字填充到所有内部链接中，试图通过在单页的页脚中放置一点链接，来尝试获取此关键词排名，然后使它们指向同一个位置来试图游戏和操纵内部链接结构，这正是谷歌讨厌的事。事实上，显而易见，这将受到算法的惩罚。

杰赢谷歌优化团队实际上已经测试过观察到的这种现象。将这种类型的锚文字链接放到页脚或导航栏，然后删除它，可以获得很好的网站排名，但是当你真正做的时候，排名反而会很差。谷歌扭转这种惩罚的速度相当快，这是一件好事。所以，如果你的排名不是很好，而你又觉得做了很多那样的内部链接，不妨取消那些内链，这样你的排名可能会回来。

内部链接指向. It is obvious to link to another page within the website.

Importance of Linked Pages. This is actually important for internal links. Therefore, in general, if you have a page on the site with many external links to it, the page weight will be higher. We can have less inner links than outer links, but we can link them to some other pages, so that they can also have a little impact on the ranking. Therefore, if you have two good links on your site, you should make sure that one is really needed and the other is useful to users. This is another key point we want to talk about.

Relevance of links. It's good to take me from one product page to another product page of another type, but it doesn't make sense to take me to an unrelated page. Unless I'm talking about that irrelevant thing. This situation seems to be missing something, which is a bit puzzling. Search engines can also find this problem.

页面上第一个链接的重要性。这主要体现在锚文字方面，就像页面上第一个链接对于外部链接一样重要。基本上，如果你将这个页面中一些不同的链接连接到同一个位置，谷歌通常只计算第一个锚文字，至少根据我们目前所有的经验来说，是这样的。所以如果我有六个不同的链接指向同一个位置，第一个链接是“点击这里”，那么“点击这里”就是谷歌要应用的锚文字，而不是再次出现的“点击此处”锚文字或者其它的锚文字。因此，那些后续的链接不重要。

最后，链接的类型也很重要。显然，杰赢Google SEO团队建议你保持HTML链接格式，而不是用JavaScript做一些奇怪的事情。即使谷歌可以在技术上遵循这些规则，但是对于我们来说，HTML链接格式和JavaScript链接格式，它们的权威和它们对于排名的影响是不同的。在我们的测试中，尽管这个测试是几年前做的，文本的权威和影响是稍微优于图片的。所以，也许图片链接是被视作完全相同的。无论哪种方式，请确保你有文字或者图片链接。如果你正在做图片链接，请记住，该图像的alt属性就是该链接的锚文字。

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