Five ways to ignore Google SEO will impact your foreign trade business

从客户，老板，同事那最经常听到拒绝SEO投入的说法是不可预测，竞价更好，耗时太长等等。

经过深思熟虑的SEO策略将为您的网站带来更多优质的流量。 根据客户需求量身定制的优质内容将带来更高的转化率。 这些都是众所周知的。 但完全忽视谷歌搜索引擎优化并不仅仅意味着在这里或那里失去一些销售机会：它可能是有风险的或在财务上可能是灾难性的。

以下五种方式可能会影响您的外贸生意底限：

1. Use Google PPC (competitive advertising) as an alternative to SEO.

According to Jie Win understand, at present the domestic market absolute majority of SEO companies have basically abandoned SEO, and to use Google bidding advertising to fill, beware of being fooled.

2. 错失或误解利润丰厚的利基市场。

以为做少数几个热门关键词即可。

3. 对Google算法更新毫无准备。

To be honest, Jie Ying has suffered losses on this issue many times. Recently, in August 2018, Google's "Media Algorithm Update" (YMYL, Your Money or Your Life, that is, an algorithm that requires money or kills life. More stringent requirements are put forward for the quality of website content and the health of external chain. ), which has caused a certain negative impact on many websites.

4. Do not understand SEO companies to make foreign trade website.

不懂SEO的公司只是帮助你拥有一个网站，精通SEO的公司帮助你拥有一个好网站。

5. 缺乏信誉和信任。

While there is obviously a direct relationship between organic traffic and sales, you can miss out on many other benefits if you ignore SEO. For example, as we all know, natural ranking has much higher reputation for searchers than advertising list. If you occupy the first page of Google in the whole industry, then this is a good public relations and will strengthen the view that your company has authority and expertise. This is also the "brand" promotion component that Jieying has been emphasizing.

If you ignore search engine optimization and your site shows little or no in the natural ranking list, it may make searchers more suspicious of your credibility and even affect the conversion rate of your PPC advertisements.

结论：

在没有Google SEO策略的情况下开展外贸业务当然是可能的，甚至可能取得成功。 然而，谷歌搜索引擎优化可以让你从更大的销售和成功中恢复过来，将竞争对手的机会留在桌面上抢夺。

A reliable search engine optimization strategy allows you to minimize the risk of falling sales while maximizing your online exposure and taking advantage of the most profitable opportunities to bring you more advantages.

Original: https://searchengineland.com/5-ways-igniting-seo-could-affect-your-bottom-line-306780
本文网址: http://www.jeawin.com/ignoring-seo-affect.html


拓展阅读：

被核心算法更新影响怎么办？

Google said that every time it updates, some websites rank up and some go down. As far as this core algorithm update is concerned, a website that has dropped in ranking does not mean that there is anything wrong, just because other websites that were previously underestimated are now coming up.

Therefore, there is nothing on the website that can be revised or optimized for such core algorithm updates. All you can do is concentrate on doing high-quality content. If Google updates are specific to specific areas, such as page speed, links, and mobile friendliness, they will say, but this comprehensive core algorithm update is comprehensive, and there is really nothing to optimize. On the contrary, Google purposely shows that the page ranked down in the update is not necessarily problematic, and it is SEO that is afraid of changing things that should not be changed.