The new version of LinkedIn profile: 4 tips for LinkedIn personal marketing

LinkedIn (LinkedIn) has launched a new version of personal data and launched four new features: highlighting data images, keyword optimization suggestions, opening personal data access, exposure calculation and comparison, network marketers should pay attention to this.
The exploration never stops,LinkedIn) recently announced some interesting new profile features that can help you stand out, make it easier for others to find you, and determine your status on LinkedIn (aka visibility, LinkedIn is a great helper for rankings).
 
Here are four features rolling out to the new LinkedIn profile:
 
1. Prominent data image
 
To appear more vivid, it is necessary to take full advantage of the various advantages of social media, LinkedIn profile is to achieve this purpose.
 
New image features:
 
1. Bigger headshots
 
2. Extended file title
 
3. Free background image collection
 
When deciding on images to use for your profile, consider whether the imagery will speak to your personal style and tell your story and professional background. Here are some good examples:
 
1. Richard Branson: Against the background of high-altitude clouds, he gazed up at the sky, showing his ambitions higher than the sky. (He himself owns a fairly successful airline.)


 
2. Lee Odden: The background picture is his personal creation "Optimize", which not only proves that he is a well-known author, but also a marketing expert.

2. Keyword optimization suggestions
 
Incorporating the right keywords into your LinkedIn profile is one of the best ways to increase your chances of appearing in relevant search results (for prospects, clients, recruiters, etc.). However, this method can be a little difficult for those without experience in keyword research or search optimization. LinkedIn is designed to provide personalized keyword suggestions.
 
Some of the main sections that contain keywords in the profile:
 
1. Title
 
2. Summary
 
3. Experience
 
4. Skills
 
Recently, LinkedIn launched a new Galene search structure, which can improve the speed, relevance and scope of internal searches. Therefore, it is particularly important to use the correct keywords to optimize the data.
 
3. Open access to your personal data
 
One of the typical features of LinkedIn is that the contents of your profile and inbox are not visible to people who are not very close to you. In a big shift, LinkedIn is introducing a new setting called Open Profile. This option allows you to make your entire profile public to all LinkedIn users, and anyone else can send you messages directly.

 
Whether this update will lead to more customers or a deluge of spam remains to be seen, but what is certain is that Open Profile is worth a try. After all, you can always turn it off.
 
4. Measure and compare your exposure
 
A popular feature of LinkedIn is visitor records, and now, this feature will be upgraded again, allowing users to view all visitor records within 90 days. Want to see who is more popular on LinkedIn compared to your peers? The new report will show the top 100 users in your rankingLink.


 
This year, LinkedIn has made some big updates that affect not only individual users, but businesses as well.internet marketingpersonnel should pay attention.