Google SEO Guide: Perfect analysis of internal page optimization of English websites (updated in 2016)

涉及到英文网站的站内SEOI believe many people have taken pains to understand labels and keywords.

If you want to use some more practical optimization strategies in the optimization operation of English stations, then this paper is worth seeing.

杰赢网络的营销专家将会在本文中列举一些站内优化策略，有助于帮助提升你所发布的每一篇文章来自于谷歌等搜索引擎的客户流量。

1. Use SEO-friendly URLs

谷歌已经声明了，那些只有3-5个词的URL权重更高。

所以URL要尽可能地简洁，而且URL中也必须含有目标关键词。

换句话说，必须避免使用丑陋的URL，比如：jeasin.com/p=123或者冗长的URL，比如：jeasin.com/8/6/16/cat=SEO/on-page-seo-is-so-amazing-omg-its-the-best

2. 标题要以关键词开头

标题标签是站内SEO最重要的因素。

Generally speaking, the closer the keyword is to the beginning of the title tag, the higher the weight of the title in the search engine.
  
当然也不必每次将目标关键词作为标题的开头。但是如果关键词非常重要，那么关键词要尽可能地靠前。

3. 标题添加修饰词（长尾关键词）

使用诸如“2016”，“最好的”，“指南”以及“回顾”等长尾关键词对标题做些变化，有助于提升目标关键词的长尾关键词的排名。

4. 文章标题使用H1标签修饰

H1就是标题标签。大部分内容管理系统（比如WordPress) will automatically add an H1 tag to the title of the article. If this is the case, then all the problems have been solved.

但有时候，一些主题则完全颠覆了这项设置。这时候就要坚持网站的代码以确保H1只会出现在应该出现的位置。

过去曾认为WordPress只会将标题和H1标签挂钩，直到查看了文章的代码。

发现WordPress主题有时候也会使用H1标签来增加文本大小。以下图为例，邮件中所选择的区域也经过了H1标签的修饰。



杰赢谷歌优化团队I think it is necessary to check the code of the website to ensure that only one H1 tag is used for each page. In addition, the H1 tag should contain the target keyword.

5. 使用炫丽的多媒体

文本所能起到的作用非常有限。这时候就可以插入图片，视频以及图标，可大幅降低网站的跳出率，以及延长用户在网站上的停留时间，页面跳出率和页面停留时间是影响排名非常重要的两个用户交互因素。

下图中应该可以注意到采用大量的图片，图表以及截图。
  


Because I am sure that these pictures and charts can improve the quality of the content.

这里需要注意的是，多媒体有助于SEO是因为多媒体帮助提升了用户交互信号，而谷歌对这一方面越来越重视。

而且图像也提升了内容的感知价值，意味着有更多的人愿意链接到这篇文章。

6. 用H2标签修饰副标题

副标题中也至少含有一个目标关键词，并且用H2标签修饰。

这一步肯定不会影响到SEO，而且根据大量的测试显示，用H2标签修饰目标关键词能够引起谷歌等搜索引擎的注意。

The following is a relevant example (target keyword = " SEO strategy”）：



7. 在描述前100个词汇里就要插入关键词

文章的前100-150个词汇里就需要出现相关关键词，杰赢谷歌搜索研究中心认为，甚至可以把重要关键词提前到文章前150个字符。



这一步要顺其自然。

但是很多人都是一段冗长的描述作为文章的开头，而关键词很晚才出现。与此相反，关键词必须在前100个词汇里出现，这有助于谷歌理解网页的中心思想。

8. Adopt responsive web design

From 2015, Google began to punish websites that were not compatible with mobile phones. In the future, Google is likely to intensify its crackdown. If you want to make your website compatible with your mobile phone, it is recommended to use 响应式网页设计。

Even if it's not compatible with your phone, more search engine traffic may force you to eventually have to be compatible with your phone.

If you want to be compatible with mobile phones, it is strongly recommended to adopt responsive design here. Because responsive design fits the user experience better. In addition, Google also tends to recommend responsive design for websites.

9. 采用出站链接

这一步很简单，而且采用白帽SEO策略会吸引到更多的流量。

使用出站链接链接到相关页面可帮助谷歌识别网站的相关主题。此外，杰赢谷歌搜索研究中心认为，这还向谷歌表明，此页面含有高质量的相关信息。

One of the common mistakes people make in SEO is that none of the links are outside the station. It is recommended to use 2-4 outbound links for every 1000 words. This is a very good method for most websites.

需要牢记的是你所链接的网站也会影响到你自身的网站，所以必须确保所链接的网站也是高权重的网站。

10. 采用站内链接

站内链接对于SEO非常关键。一篇文章通常采用2-3个站内链接。



如何正确使用站内链接最好的例子就是维基百科。维基百科给每一个关键词都设置了站内链接，并且添加到相应的词语条目。

As the picture shows: Because it is Wikipedia, each page contains more than 50 in-site links. If it is your own website, it can be simpler. Add 2-5 links to related articles in each new article.

11. Speed up Web site loading

Google has announced that the loading speed of web pages will be one of the main factors affecting Google's ranking. The following methods can be used to improve the loading speed of web pages: adopting content delivery network (CDN); Compressed picture; Adopt faster hosted servers.

确保网站的加载速度不会超过4秒。研究发现如果一个网站的加载速度超过4秒，75%的用户是不会再访问这个网站的。

这里可以采用GTMetrix.comTest your website loading speed.



Content Delivery Network (CDN) and cache plug-ins are easy to use. But finding a good hosting server is even more important, because it can make the website load faster.

每个月花5美元租一台好的服务器是必须的。而且完全不会拖慢加载速度。

站在转化率和SEO的角度，高级服务器的投资回报率一定不会令人失望。

12. 采用潜在LSI关键词（潜在语义索引关键词）

LSI keywords refer to search keywords used by Google based on the relevance and quality of websites. LSI keywords can be used in each article.

If you want to locate LSI keywords 100% accurately. You can enter keywords into Google, and then click "Other related queries" under the search results page.



Use 1 to 2 LSI keywords in each article.

13. 图片优化

确保至少有一张图片的命名中包含了一个目标关键词（比如：on-page-seo.png）。此外，图片的ALT文本中也必须包含目标关键词。



Another important reason for image optimization is that image optimization can also release relevant signals of article topics to search engines, which helps articles to have better rankings in natural searches.

If Google sees a picture ALT text with "blue widget" and "green widget", then Google will think that this article is related to widgets.

14. Highlight the social sharing button in a prominent position

社交分享并不会直接影响到网站的排名。但是社交分享可以为内容吸引到更多的关注。

眼球吸引得越多，说明越多的人喜欢链接到你的文章上。所以不要扭扭捏捏，一定要在网站中明显而突出的位置放置社交分享的按钮。

In fact, a research report also shows that highlighting the social sharing button can increase the amount of sharing by 700%.

Social signals are not an important part of Google's algorithm. But Facebook, Twitter and Google + sharing options on the site may indirectly improve the ranking.

15. Edit articles long enough

SEO有句格言“越长越好”，而这是有依据可循的，一份行业研究显示文章的内容越长，文章在谷歌首页上的排名也越靠前。


每一篇文章，至少包含1900个单词。

The longer the length of the article, the better the ranking of the target keywords and the long tail keyword traffic. This is a win-win situation.

16. Extending Visitors' Stay on the Website (Dwell Time)

If someone opens a page and clicks back, they tell Google that the site is of poor quality.

这就是为什么谷歌要用“网站停留时间”来评价文章的质量。通过编辑高质量文章，让更多的人浏览，从而提升访客的网站停留时间。

如何提升网站的停留时间？可采用图中SEO文章指导中的策略（特别是应急时候用）：



Other important page SEO elements will not be listed here.

Content quality: I believe many people take pains to hear this.

Although search engines can't directly evaluate the quality of articles. But search engines can use some insightful means, such as:
重复访问的频率
Chrome书签
Website browsing time
Website stay time
How often Google searches for brands.
Wait...

换句话说，高质量文章对网站百利而无一害。所以没有理由不编辑高质量文章。

鼓励发表评论Blogs with high-quality reviews also rank high on Google.

Therefore, Google claims that there is a heated discussion on the website, which is beneficial to the ranking of the website.



Therefore, it is very wise to encourage people to comment on blogs.

让自然排名点击率（CTR）最大化There is no doubt that Google regards natural click-through rate as an important factor affecting its ranking.

Even if Google doesn't pay attention to natural click-through rate, you still need to optimize the click-through rate of your website. Because the higher the click-through rate, the higher the traffic on the website.