Thinking Strategically: The Marriage of SEO and Content Marketing

SEO and content marketing are not independent of each other. For network marketers, the combination of the two can better achieve the goal. Jiexin Internet Marketing Agency will introduce several kinds of SEO marketing content with the best effect.
Many marketers combine SEO andcontent marketingSeen as two different marketing methods, but in the view of Jiexin Internet Marketing Agency, the two are combined to achieve marketing purposes. There are many different factors to consider when completing a content marketing strategy. Keep your marketing business in mind while always providing your audience with a lot of valuable content.
 
Jiexin Network Marketing Agency divides marketing content into the following categories:
 
user-based content
 
Content in this category can be done directly through customer feedback. The topics that the content revolves around usually come from questions, concerns, opinions or other useful content raised by users. Even if the topics of such articles do not originate from SEO research, there are obvious indirect effects on SEO, because many times, the questions users ask are also the ones others want to ask. Generally speaking, user-based content accounts for about 70%.
 
search based content
 
Through this type of article content, you can easily find popular topics and long tails that people search forKey words, and then you can use the topics you find to write your blog posts. This type of content may not be exactly as targeted as the previous type, but it is specifically aimed at your business content or article topics, promoting website traffic, and thus obtaining external links from other websites. Search-based content should make up 20% of your content marketing strategy.
 
The content of brand building
 
This category is specifically forBuild brand authority, credibility and goodwill. In many cases, the branding content is more journalistic, but there is also a significant educational component. Let's say, complete a mini-case of researching a sport or project with great success. The content of the article must not only reflect the credibility established by this success, but also educate others on how this success was achieved.
 
Brand BuildingAbout 10% of the overall strategy is content for content marketing, which is the least weighted in a content marketing strategy because it is the most "self" and promotional of all categories. In most cases, this type of content will be kept separate from the educational blog and placed in a separate "press release" blog.
 
Focus on searched content
 
When it comes to attracting people to search online by writing articles, long tail keywords come to mind. Long-tail keywords are keyword phrases made up of multiple keywords that people use to search for content online. These can include questions, implications, regionalized searches, or small industry survey searches. Although the search volume of long-tail keywords is not large, it has an advantage that it is less competitive, and you can quickly improve the search ranking of long-tail keywords.
 
find a topic
 
While Google has always blocked keyword search data stream information, there are still some effective ways to help people understand various search keywords.
 
If it were me, I would first use Google Webmaster Tools to find the keywords that people have visited my website recently. You can see which long-tail keywords get high traffic but have not converted into website visits, which can provide you with a wider perspective and focus on more content. This strategy can also be employed when using Google Analytics, but is tricky to use because "not provided" exists in the data.
 
The second way to find long tail keywords: use the search suggestion function provided by Google website. You just need to enter the relevant industry phrases into the Google page. As you type, Google offers search suggestions based on recent popular searches. These all help you write long tail keywords. At the same time, I suggest that you can log out and log in after the search is completed, and delete the previous search history, so that the search suggestions you get will not include the words you have already searched for.
 
A third way is to use social media to browse what is being talked about in various societies. Many times you can get great ideas just by taking the time to listen.
 
The last one, you can look at some of your recently published articles and find out which ones have a higher click-through rate. Once you find a popular search topic, you can expand it and then write articles around the expanded topic.
 
Get an Extra Motivation for SEO
 
This can be accomplished in a few different ways:
 
Link to the site from other popular content pages
 
In most cases, your site will have many more popular pages, such as the service page or product page of the website. Adding a section "Learn more about _________", including links to relevant blog posts, will not only broaden the knowledge of your potential customers, but also bring link benefits to the corresponding blog posts, which will help improve the blog posts in search engines ranking.
 
Create links on relevant public blogs
 
When it comes to blogging, you definitely want to rank for long-tail keywords, and even add some small links around those long-tail keyword searches. Publish public blog (Guest Blog) articles on related topics, link to your blog posts in them, and share them with readers who want to know more about this kind of content.
 
social promotion
 
This point can basically go without saying, but Jiexin Internet Marketing Agency still wants to remind you that Google search algorithms are increasingly combining social content and search result rankings, so there is a strong social media sharing of relevant content, you can Effectively improve blog rankings. If you're promoting a blog, set up small social media campaigns as part of your promotion to maximize your reach. This may include influencer promotion, multi-level promotion, and even promotion of promotional content.
 
Video and Microdata
 
Another factor to consider is putting videos in a blog, offering a service like Wistia (not YouTube), using both microdata and video sitemaps. This can promote that video to search results pages and give your blog greater visibility.
 
The above are just a few of the SEO factors to keep in mind as you develop your content marketing strategy. Remember that no matter where the content of the article is concerned, SEO should be integrated with the entire content marketing process. Just because you have a people-centered blog doesn't mean you can separate it from SEO.