Today's foreign trade companies want to open up overseas markets, SEO is definitely the first choice for online marketing. Therefore, mastering the secrets of SEO search engine marketing will bring you greater benefits. This article will reveal the true face of SEO for you.
Search Engine Optimization (SEO) is one of the most misunderstood marketing mediums. There are many different approaches to SEO based on what you want to achieve with your website. Today, companies in every industry have a website. Research shows that 81% of businesses use blogging as an important part of their marketing plan. Blog marketing has indeed been an effective SEO strategy in recent years. Because on average, a company website with a blog has nearly 4.5 times more indexed pages than a company website without a blog, which increases the likelihood of potential customers discovering the company website.
 
Of course, businesses have different reasons for having a website. From governments, large corporations, pharmaceutical or industrial companies, to small and medium-sized businesses and individual traders, their websites are all about reputation or information. But the website is not the whole of their marketing strategy, and they don't expect to get too many sales through the website. For others, such as e-commerce sites, ad-funding sites such as local and national media, or social media, the goal is to direct as much traffic to the site as possible.
 
However, the customers that different websites want to attract are also obviously different, which also affects theirSEO strategy. A company said that their website had been optimized for a popular keyword, which made the company's website rank first in the keyword search. But they quickly discovered that the visitors who arrived at their site through this particular search term rarely bought their products. Therefore, although this keyword has attracted a large number of visitors, the actual effect is not so good.
 
SEO is not a short-term strategy, but a long-term strategy that requires careful planning and patience if it is to be successful. Jiexin Internet Marketing Agency is a Google SEO company with many years of experience, and is very enthusiastic about helping foreign trade companies increase their profits. The first is to help foreign trade companies build a new website, then optimize the website, and finally, she provides follow-up foreign trade marketing services and SEO consulting.
 
"Once you start losing your ideal end users, your business starts to go downhill." said Yuki, SEO director of Jiexin Internet Marketing Agency, "In my opinion, SEO is the best way of marketing, because when you lead the right If more people come to your website, you can achieve a high conversion rate. Now, finding my customers through Google has a conversion rate of 70%, while in the past, old-fashioned marketing methods such as commercial advertisements on the Internet only brought 30% % conversion rate."
 
"Anything you do on your site matters from an SEO standpoint" because "Google is like the scoreboard in a golf game, they're always updating their systems, and all you have to do is add Reaching the top position without breaking the rules — and that’s the only way to win in the SEO game.”
 
Anyone who knows how to code will be familiar with the term "under the hood", which essentially means digging deep into the structure of a website and learning how to code it. For beginners, coding can be overwhelming, especially when you feel that a wrong change will greatly affect the ranking of the website. This explains why top web developers earn so much, they deserve that salary. However, we also have one or two simpler formulas for success.
 
First, get the keywords right on your web pages, and then use the right HTML tags like

tags to "describe" your content. If you use a tag in your page, always leave that tag unchanged. Google desperately wants us to understand that there are many non-technical aspects of SEO marketing that are common sense. There is no shortcut to SEO, high-quality content and regular updates are the best way to get traffic besides mining codes.
 
"I try to imagine that I'm describing a website page to a blind person, going from top to bottom, image by sentence, making sure each part is properly optimized for the keywords the client has chosen."
 
However, there is also the danger of over-optimization in doing this modification and adjustment. “Google has been long-awaited for its rigor and sophistication in how it evaluates websites lately. Generally speaking, the better the user experience, the better your website ranks. Your website has to appeal to users and be relevant to them.” help."
 
However, there are a lot of neat tricks that can work to great effect if you use them correctly. For example, conditional statements of the kind used in Excel can help a website convey information to different customers. If your website is multi-purpose, or if personalization is your main way of selling, then this tip is invaluable.
 
At present, we are mainly discussing SEO on-site optimization, including optimizing our own website, but there is also a kind of off-site optimization in SEO, which is about obtaining correct external links. Previously, all links were considered positive, which also resulted in some low-quality fraudulent websites providing backlinks to websites. Gone are the days of posting spammy links. Using this tactic will lower your site's page rank. Harmful links from sites with no solid content can lower your site's ranking. Inbound links linking to internal pages are the best, treat every page on your website like a billboard or flyer, use your page to boost your company's exposure on Google.
 
The earlier your domain name is released, the more Google will trust it, which means the higher it will be ranked. This is often considered an "authority" or "trust" ranking. Experience counts, and your reputation will grow with the time your site is online. You can pay to stay at the top of the rankings, but if you have more resources, then you can save money.
 
Most small businesses should opt for SEO marketing with a budget of £400 to £2,000 per month, depending on their size. The following are five tips summarized by Jiexin Network Marketing Agency for small and medium-sized foreign trade enterprises to ensure their good operation. It can greatly improve your business, and can also help improve the browsing experience of website users, achieving a win-win goal.
 
1. Edit content for your users:Make sure the content on your website is dedicated to helping your users find what they're looking for. If you are not sure what to write, there are many forums and social networking sites that can provide you with resources. Check the questions that appear on these sites repeatedly, and you will get what you want.
 
2. Focus on the right keywords:Just because a keyword has more than 10,000 searches per month doesn't mean it's the right one for your business. Know your target audience and find out what words they typically use to find your service or product. If you have deep pockets, it's well worth doing your research before starting keyword research. You can also use Google Paid Ads to find out which keywords are working for you and which aren’t. These materials can save you weeks or even months of SEO work.
 
3. Look at long-term benefits with the right mindset:If you want to get the most out of your SEO marketing over an extended period of time, then you need to be prepared to approach SEO marketing in a "slow and steady way." Create high-quality content that attracts natural backlinks. Sponsoring a project or two related to your business, building an online tool can all be helpful. Do everything to make people want to link to your website.
 
4. Make sure your website has no technical issues:Double check to make sure three things: there are no broken links on any pages on your site; the HTML code is clean and error-free; and your hosting server is reliable. It is vital that Google is able to read all the pages on your website. If you don't have a Google Webmaster Tools account, sign up now and add it to your website. Using Webmaster Tools, you can find out the reason for any penalty from Google.
 
5. Get links from a variety of different sites:Links are extremely important for ranking on search engines, especially on Google. If your website is new and has just been built for a few months, then you want to diversify your external links as much as possible. For example, focus on article directories in the first week, social networking sites in the second week, blog sites in the third week, and so on. Focus on quality over quantity, and sometimes all you need is 3 to 5 high-quality anchor text links to rank a page with less competition to the first page of Google.