5 Ways to Stand Out in Google Search Results

If you want to stand out in Google search results, you must not only have comprehensive optimization techniques, but also need special practical skills. This article will provide you with 5 ways to enable small websites to compete with industry giants in Google search results.
Google Knowledge Graph一直致力于在其搜索结果页面显示最新的、不断强化的列表。如果你愿意花一点时间学习搜索引擎的运行规律，并相应地改造你的网站，做一些必要的结构改进，那么，你的网站就可以轻松排到搜索结果的首页。 
 
一、定位！
 
无论你的业务范围分布集中还是分散，我们的目的是，帮助积极搜索你的产品或服务的群体在搜索结果中找到你的“突出页面”，完全不受地点和设备的限制，例如“附近商务”让你的网站在搜索结果中脱颖而出。
 
通过Google My Business版块，可以将你的业务信息发布在搜索结果、地图和Google+上面。这样一来，不管客户使用什么设备，都很容易找到你公司的所在地。这些年，人们对Google地图越来越熟悉，但Knowledge Graph超越了地图，它囊括了特定商品评论，并能及时通过社交媒体实现资源分享。
 
For example, when you search for your favorite shop such as Kohl's, Knowledge Graph will provide you with more location information related to it. In this way, Kohl's has the opportunity to gain more Google + fans while promoting promotions in time to attract more customers. When you take advantage of the specific structured logo provided by Schema.org, everything will become simple and easy.
 
2. List of major events.
 
If your business is in a cruising state, then you can use architectural tags to provide activities, events, places, times and so on related to all recent news. For example, search for Dave Matthews Band and you will not only see playlists, band member information, but information about upcoming events and ticketing information in your area.
 
 
Structured marking of major events is a model of strengthening lists, which can emphasize the time and place of current events such as concerts, lectures or festivals. If you know how to search can trigger the search engine to respond accordingly, then you can easily understand why the search results about your geographic information appear in the search list.
 
We will notice that through the "Service" attribute, ticketing information can be added to the content section of the webpage background, such as the information of Kohl's Department Store in Google Knowledge Graph. To ensure the uniformity of the code, repeating events should be marked with different codes.
 
Third, add interesting points.
 
You can add attractions to a certain geographical location with better quality images, so that you have a chance to naturally rank first on a specific search page. You just need to take a moment to structurally mark the activity information of your local attractions, and this information will affect the order of various items in the local carousel from left to right.
 
Whether you are a scooter vendor or the owner of an international restaurant chain, if you apply structured markup to your online content, you can present more regular search results and a very rich visual experience for the questions people ask on search engines.