Foreign trade email marketing is one of the foreign trade network marketing methods with low cost and high reporting rate. The professional foreign trade email marketing advocated by Jieying Network can enhance the brand image of foreign trade companies, take into account the development of new customers and the maintenance of old customers, and increase the website visits of foreign trade enterprises.
对外贸网络营销而言,电子邮件营销是一个实用且实惠的营销方式,此外,电子邮件营销的优势还有很多,例如:
1. 宣传范围广:据统计,全球有超过22亿的互联网用户,这意味着只要拥有足够多的邮箱地址,就可以在短时间内向全球数以万计的客户发送推广信息;
2. 成本低:只需发送邮件,费用比传统广告形式低得多;;
3. 传阅简便:信息量大、保存期长,具有长期的宣传效果,而且方便收藏和传阅;
4. Strong pertinence: You can send specific emails to a specific group of people, or classify them according to industries or regions, so that the publicity can be achieved in one step.
Email marketing is undoubtedly an efficient foreign trade marketing tool, but if you don't know the marketing rules, it will not only fail to achieve the expected results, but even seriously affect the image of the company. Here are some misunderstandings that email marketing can easily get into:
1. The subject of the email is unclear: the subject of the email is the first information that the recipient sees. It should be concise and clear at a glance, so that the recipient can decide whether to continue reading without resentment.
2. The content is too complicated: the e-mail should strive to be concise. The content is too messy and complicated, and the recipient can't see the key point, so he will definitely not be patient to read it.
3. Spamming emails: The format of emails is confusing, there is no target positioning, we don't know the needs of the sender, and we don't even know whether the other party is permitted or not. It is not only ineffective, but also easy to cause the recipient's resentment.
4. Insufficient persistence: Even though many email marketing plans are comprehensive in the early stage, after a period of time, they don't do it without receiving results. As a result, many potential customers are lost, and the early efforts are in vain.
Xiamen Jieying Network Technology Co., Ltd. is committed to enhancing the industry popularity of foreign trade enterprises, accumulating customer resources and creating considerable market benefits. Combined with the needs of foreign trade enterprises and comparing the advantages and disadvantages of all kinds of email marketing, Jieying Network launched E-newsletter marketing service.