How to Do Facebook Promotion and Content Marketing

Facebook is a promotion platform with high utilization value. This article will explain to you how to use Facebook to conduct in-depth Facebook promotion and Facebook marketing by selecting custom target customers and similar potential customers.
Although advertisements are flying all over the sky, many advertisements are not really promoted. Usually, getting an ad to go viral is very difficult initially, and eventually when the ad has gone viral, it doesn't need any more push from you. Those of you who have read Good to Great may already be familiar with the flywheel effect, which applies to Facebook as well. the
 
There are already a lot of relevant information about the basic elements of Facebook promotion, so I won't elaborate here. This article will directly describe some common content promotion methods on Facebook.
 
One of the advantages of using Facebook for promotion is that you can directly find your target customers, and this advantage is not available in Google search engine.

Some ideas on Facebook to help you find your target customers:


 
Dig deep into customers
 
In case you didn't know it, you can identify your customers on Facebook and send them promotional content directly. There are two main promotion channels here:
 
1. Custom audiences
 
2. Lookalike audiences
 
These methods can help you to promote your content in a targeted way, although the method is a little different, but it is a good way to support your publicity and PR. The following will elaborate one by one.
 
1. Custom audiences
 
Using the customization tools on Facebook can help you scope out who you want to target.
 
1. Why custom target customers are helpful for content promotion
 
When it comes to content promotion, it's best to get as much traffic as possible, but that's bound to include a lot of random visitors. Although you can't convert all push into traffic, you still need to find a way to attract visitors who have the opportunity to become your customers.
 
As mentioned above, using Facebook allows you to select your target customers very precisely, and custom targeting allows you to get as much data as possible including non-Facebook users. This means that you can promote your website directly to those customers who have been exposed to your product and are interested, which is far more effective than the kind of aimless promotion.
 
Facebook has many ways to help you find your target customers.


 
2. Customize target customer data
 
This method is that after you upload a CSV file, Facebook will match all Facebook users according to the CSV you upload. Here's some data you'll need to upload for matching:
 
1) Email address
 
2) Facebook User ID
 
3) Mobile phone number
 
4) Mobile account user ID (such as Android or Apple system user ID)
 
Once the file is uploaded, it takes less than an hour for Facebook to complete all the matches. It should be noted that you must provide the required number so that Facebook can help you target your customers. Facebook’s recommendation is to have at least 100 people, otherwise no matching customers will be found because the scope is too small.
 
After completing the above steps, you can find the target customer group you need to promote.


 
As you can see from the picture above, just create an ad, and Facebook can help you target your target customer base.
 
3. Select target customers through MailChimp
 
MailChimp is also commonly used by people, and Facebook makes MailChimp more convenient and faster. It directly matches your MailChimp account with your email list.
 
If you have a list of clients or e-newsletter subscribers, they are already familiar with yourbrand. Then, you can show them your content on Facebook, which will unknowingly draw them back to your website.
 
4. Use mobile app to select target customers
 
If Facebook can be combined with IOS or Android system, the effect will be more significant.
 
You can interact with users through the App and record them, and then find out your target customers from these users.
 
5. Customize the target customers from the website
 
You can use the marketing pixel feature on your Facebook profile to help you track visitors. Once the marketing pixel is installed, Facebook will list all visitors who have logged into your Facebook profile, and this visit list can be used as a customized customer list. Many people use this method to find their respective target customers. the
 
2. Lookalike audiences
 
Those relevant leads on Facebook can do you incredible good. On Facebook, you simply provide a list of customers and you can get a similar list of potential customers.
 
Facebook matches in the following ways:
 
1) User profile
 
2) interest
 
3) hobbies
 
4) Location
 
By analyzing the above data, Facebook finds similarities with other users on Facebook, and then puts them on the list of potential customers. What you do is to promote your website to these people.
 
1. Why similar potential customers are helpful for content promotion
 
The advantage of this method is that you can directly find the object you want to promote through similar hobbies, instead of promoting to as many people as in the traditional method, you only need to use similarity to find your target customers.
 
2. How to Use Facebook to Get Similar Leads
 
The method is very simple. First, log in to Facebook Ads, and then perform the following operations:


 
then click:


 
After clicking, you can see the following:


 
Finally, you can query users who are similar to your target customers based on the following information:
 
1) Existing custom clients
 
2) Tracking data that has been converted
 
3) Facebook profile
 
The following will elaborate:
 
You need to select the country where your customer is located. Currently, Facebook allows you to select only one country at a time. If you need to choose different countries, then you will create a list of similar prospects for each country.
 
The next step is to determine the balance between new customers and existing customer lists through Facebook. If you only want to focus on a small part of the customer base, you can directly select that part of the people, but this part of the best people have a close relationship with the existing list, otherwise, you may lose some of the similar potential customers. benefits to come.
 
Once you have established your own customer base, you can pull down the menu before posting a new ad. As shown below:

 
Here are some examples of how you can get more attention for your ad through similar leads.
 
3. Build similar leads through email lists
 
As mentioned earlier, you can customize your target customers by uploading a list of customer email addresses and syncing your MailChimp with Facebook, which works really well. Alternatively, you can use your list of email addresses as a source of similar leads. First, you need to create a custom target customer. After you create it, you can use it as a resource and let Facebook help you find similar potential customer groups based on your existing email address list.
 
You will need the following lists:
 
1) List of customer email addresses
 
2) List of blog subscribers
 
3) List of e-newsletter subscribers
 
4. Create similar leads based on visitor list
 
The first thing you need to do is figure out who is visiting your profile and track them. Then use Facebook to help find people who are similar to those visitors. An example will be given below:


 
Through the above pictures, we can easily understand what these people have in common:
 
1) interested in music
 
2) Interested in a certain artist on the list
 
3) Often attend some live concerts
 
If you place a Facebook conversion pixel on this page, then Facebook can find out who visited the page. It also means that if these people are brought together, Facebook can figure out their common hobbies, stats and other data that can be used for similar leads. From the picture above, it can be found that new customers like music and singers. If you advertise to these people, it will be easy to get their attention because they are very similar to those customers who have already seen the advertisement.
 
How to do this?
 
The first step is to install a Facebook conversion pixel on your personal homepage. Then complete the following steps:
 
Click on conversion tracking:


 
Click create pixel:


 
Then there are a few options to choose from:


 
Facebook will send you a tracking code that you need to copy into the of your homepage.
 
After completing all the above steps, Facebook will start tracking, and you can get tracking reports.


 
In just a few moments, you can get relevant traffic, and then just click, you can get a list of similar potential customers (Lookalike Audience).


 
Finally, you can promote your content to these similar prospects.
 
Summarize:
 
The above has demonstrated the strength of Facebook advertising, especially custom target customers and similar potential customers can help you push your ads to target customer groups. Perhaps this method seems a bit unnatural, but it is indeed a very effective means. It can save you a lot of time, and the effect is very significant.