Google may factor mobile user experience into Google rankings

Nowadays, mobile users have accounted for a large proportion of Internet users, therefore, Google is also paying more and more attention to the user experience of mobile websites, which seems to imply that Google may take mobile user experience into Google's ranking factors.
Google sees all the pages the user sees, and if it's a bad mobile experience, it can affect your Google rankings.
 
At Search Marketing Expo East, Google Engineer Gary Illyes talked a lot about UX and how Webmaster Tools should focus on UX. In the past week or so, Jiexin Internet Marketing Agency has asked Google about this issue, trying to understand why Google has to emphasize this point over and over again. Google told us in a statement: "We're pushing this project hard to ensure we deliver search results that reflect this principle."
 
Back in May, Google announced that it was able to make the web all have a desktop mode and a Google mode. Webmaster Tools can indeed notice that Google crawlers fully crawl the last page of a site, where the page refers to the page the user sees, not the code behind it. So Google crawlers can see all the pages that users see, and Google has been emphasizing this for months.
 
one,Google ranking algorithmPossibly using mobile user experience as an indicator.
 
Why is Google pushing this project so hard for Webmaster Tools? Is it just for better network ranking? Maybe, but what does Google have to do to make Webmaster Tools actually work? Adding mobile user experience data to search ranking algorithms can solve this problem.
 
Google strongly hints at us that this will be a ranking factor. A Google spokesperson told us, "Because our goal is to enable a great user experience on any device, we're pushing hard to make sure the search results we deliver reflect that principle. We want users to Wherever you are, you can enjoy the Internet.”
 
Second, Google crawlers can see all the pages that users see.
 
Google can now look at the UI and not only see specific font sizes, but fonts on different mobile devices. In addition, Google can also see the status of the user's movement on the mobile phone interface.
 
If the mobile version of a website has fonts that are too small, once the Google crawler crawls to the page, it can see it, because it is just like a user browsing the page. For example, if the HTML has a font size of 14px, once it is rendered with JavaScript and CSS, it may modify the 14px font to an 8px font, which may cause undesirable effects to the user in a small view port experience.
 
Another example is how to zoom and pan a website on a mobile phone. The Google crawler correlates the view port of the mobile device to see how it affects the user.
 
As described above, the Google crawler can actually render all the content that the user sees.
 
3. Why is mobile phone user experience important?
 
A Google spokesperson issued a statement saying:
 
“Mobile websites provide a better user experience for mobile users. According to our research, 61% of users who experience difficulty accessing a mobile website, such as blurred website fonts, are less likely to continue browsing the website. The mobile sector is A very important area, in the U.S., where mobile penetration is over 50 percent, the majority of users use their phones to browse the web.”
 
4. Now, is mobile user experience a ranking factor? no.
 
Now, Google is indeed penalizing mobile sites that generate errors, which started in July 2013, so that sites that redirect mobile users to the home page will have less chance of appearing in Google mobile search results. Other similar errors may also have had an impact.
 
In addition, Google is considering a step towards the mobile user experience. This means that if people browse to the correct page, even if each page has visitors, Google will still effectively evaluate the page and take appropriate rewards or punishments.
 
Will this happen? Google has given a lot of hints in the past, such as HTTPS, page speed, a lot of advertising pages, high-quality content and so on. These warnings were all from a few months ago, and then Google released a new algorithm to incorporate them into the ranking algorithm.
 
How should we prepare if this happens? I recommend testing mobile sites with Google tools to make sure buttons, links, scroll bars, etc. work properly for user convenience. Even if Google doesn't factor them into the ranking algorithm, users will get a good experience and conversion rates will increase accordingly.