Jiexin Network 2014 English SEO External Link Construction Guide

Jiexin Network launched the "English SEO External Link Construction Guide" (2014 Edition) to deal with the new topics and challenges of English SEO external link construction: In order to provide users with the most scientific search results, Google constantly updates the natural ranking rules and algorithms to combat useless Value SEO behavior.

1. Research your English keywords

First of all, you need to study your English keywords comprehensively and carefully. It is very important to study keywords. What English keywords you choose will determine yourEnglish SEOThe plan, difficulty and budget of the entire project.

For example, the target keyword "LED", but after research, it is found that the competition of this English keyword is too fierce, then your goal needs to be changed, such as "Industrial LED Lighting", then you will find that the competition of this long-tail word will be lower a lot less. What kind of competitive English keywords to choose basically determines how many external chain resources your website needs. Choosing the right keywords may help your website get the maximum return with a smaller investment when doing SEO, and achieveThe most cost-effective English SEO.

2. Suggest a detailed English SEO plan
 

A good plan is half the battle. When you start to do SEO without a comprehensive and executable English SEO plan, it often not only does not help your website ranking, but may be harmful.
 

Establish a good SEO plan and plan what you should do every day: including where to register a blog, how many articles to publish every day, where to place advertisements, how many articles to create every day, whether to publish news on social networks every day, how long to publish pictures, and how often Make a promotional video, etc. Your plan should cover not only quantity but also breadth.
 

3. The construction of external links should be gradually stable
 

Once you set up an English SEO external link building plan, you need to release external links gradually, but it is best not to worry, let the external link building look natural in Google, your external link building must be slow and stable, recommended The number of published external links is about 5 articles per day. At the same time, it is recommended that you start building external links from the PR0 PR1 website, and then gradually add PR1-PR4 external links after 1-2 months, and then add PR5-PR7 external links after a few months.
 

Jiexin Network Reminder: Don't be greedy for speed and use SEO software such as Chongchong to publish external links. Those resources have been spam too much. These external links from domian have become garbage, which will definitely do no harm to your website.
 

4. Some precautions when publishing external links
 

You need to use different anchor texts and different keywords when building external links, so that your external links look more natural in Google. Follow these 4 basic rules:
 

A. Always pay attention to keep using different anchor texts and keywords as external links, for example: your target keyword is Industrial LED Lighting, and at the same time highlight that you are a manufacturer from China, so you may use the following keywords
Industrial LED Lighting in China
Industrial LED Lighting OEM
China Industrial LED Lighting
Industrial LED Lighting Manufacturer
Best Industrial LED Lighting from China
Industrial LED Lighting for Sale
Industrial LED Lighting Factory
Top Quality Industrial LED Lighting
etc.
Note that the above keywords may not be included in the title and description of the page, and there may not be traffic, but we still need to include these words when we make external links, the purpose is to let ourArtificial links look more natural. Otherwise, they are all your same target keywords, and Google will think that these external links are unnatural and not generated in normal network activities, and will be seen through your tricks, thus recruiting a lower right.
 

B. 25% of the external chain anchor text should contain your domain name, or URL. For example (assuming the website iswww.jeawin.com)
www.jeawin.comprovides Industrial LED Lighting
www.jeawin.com
http://www.jeawin.com/
Seek more Industrial LED Lighting formwww.jeawin.com
etc.
 

C. 25% of the anchor text should be your company or brand name, website name, etc. For example (assuming the brand is JEAWIN)
JEAWIN provides high quality Industrial LED Lighting
JEAWIN specialize in LED Lighting
Industrial LED Lighting at jeawin.com
Jeawin Industrial LED Lighting
etc.
 

D. In order to make your external link building more natural, you need to use multiple different keywords at the same time.If your keyword is Industrial LED Lighting
then you should include other keywords such as
Industrial LED Lights
LED Lighting for Industrial Use
LED Industrial Lamp.
 

Of course, the keyword span in the example here is too large, so the coverage is too wide and it is not easy to do well. It should be understood as other keywords related to products or services (such as Lighting, Light, Lights, Lamp), not your target keywords. long tail. Of course, when publishing these words, it is also best to use different variants and long tails mentioned in the above rule [A] to publish.
 

5. Better write an article for your anchor text
 

Of course, you can buy some advertising slots by purchasing or leasing,If you have the opportunity, it is best to write a unique, smooth, meaningful, and readable article for these anchor texts, so as to increase the weight of your external links.If it is a dry anchor text, or a short paragraph, its effect is far less than that of an anchor text in an article.


Jiexin Internet Tip: It is best not to copy your promotional content in the same way. This is the human, software-published link most easily recognized by Google.
 

6. Let your external links come from various PR websites, websites from various platforms
 

External links with high PR and low PR are considered natural external links. Generally, if the PR of most of the external links is 1, 2, 3, more than 10% of the external links can be above PR4. There are several sources of external links with high PR, such as exchanging links, buying or renting advertising space. etc. Jiexin Network does not very much endorse the purchase of links, because it may be counterproductive.
 

Let your website have various forms of external links, not just blogging, but also bookmarks, signature files, advertising spaces, B2B, yellow pages, website directories, comments and so on. Of course, Jiexin Network does not recommend the use of software publishing to create direct external links. You can use software to publish, and others can even more. Such a good resource will suddenly become a spam page, which is harmful to ranking improvement.
 

7. 20%-40% of backlinks should point to your subpage
 

60%-80% of the external links should point to the home page of your website (home page, top-level domain name), and 20%-40% of the external links should point to each sub-page (inner page) of your website. This is very important, usually there are sub-pages. The ranking of websites with external links on the page is often much better than that of websites with only external links on the homepage.
 

Of course, you can’t just do external links to subpages. You should maintain a ratio of 60%-80% for the homepage and 20%-40% for subpages.
 

8. Stick to your backlink plan
 

One of the most common and harmful SEO mistakes is that they stop building external links before reaching a certain stage. SEO is a long-term work, not a short-term work that can see results. You can’t publish 10 links, or buy 10 external links and put them there to see if there will be any effect tomorrow. Even if some changes or effects happen occasionally, but in 99% of the cases, nothing can be seen. SEO needs a long-term An executable plan, at least 3-6 months, preferably more than 12 months, so that you will slowly see your exposure, ranking, and traffic increase.
 

So it can be seen how important it is to formulate an executable and feasible plan.
 

9. From time to time, do some site content update and optimization
 

often if possibleWrite some high-quality original articlesUpload and set up robots.txt to ensure the correctness of the website being crawled by robots. Block out some irrelevant pages.
 

In the past two years, Google has been updated very quickly. Often, the method of making external links before the release of the Panda Rule (using software mass posting) was completely destroyed by K after the release of Penguin. soKeep the uniqueness and originality of your website content, and upload valuable article content frequentlyAt the same time, building external links in a stable and gentle way is the only rule for long-term stability in the future upgrades of Google animals (penguins, pandas).
 

10. 5 answers explaining why English SEO is a long-term job
 

A. The weight of most external links (with PR or without PR) may be transferred to your website within 6 months, instead of being transferred immediately after being built.
 

B. The more competitive the word, the more external link weight it needs to get, which will take longer.
 

C. Google's algorithm has a rule after observation: When you get a new high-quality external link, first your keyword ranking will suddenly drop, and then you will come back after a certain time and get a better ranking than the old one. ranking. So when your keywords start to drop, rise, then drop, and then rise again, this means that everything is going on normally and your external link building is effective. So continue to stick to your gentle and natural external link building. After a period of time, usually you get some words that rank first, and the ranking of old words will become more and more stable. It's not like your new keywords fluctuated so much when you just did SEO.
 

D. When you make English external links, you can’t do too much at once. You’d better spread it out every day, and you can’t just buy external links, and you can’t just do a few limited resources. For external links, you need to integrate resources from all aspects and spread your own external links as much as possible.
 

E. Social network is very important. You should build the mainstream social network environment before building external links. Google believes that the content exposed in the current English social network, such as how many Facebook LIKEs, how many G+1s, etc., are related to the construction of external links of equal importance. Accumulating contacts and enriching social network content is not something that happens overnight.
 

11. Check the effect of your English external link building and follow 3 points
 

A. You should pay attention to the improvement of keyword ranking, rather than judging the effect of website promotion based on the increase and decrease of traffic. Although the two are related, otherwise you will not be able to trace the source of some problems.

B. You'd better use a tool to automatically detect the ranking, because Google has different results in different IPs and different languages. If you check manually, it will be more laborious to check more than 5 pages. You can use some software (such as Traffic Travis free version) to check the top 100 rankings.

C. Still firmly implement your English SEO external link construction plan. Don’t do half-check to see the effect. You need to analyze the data during the execution, and the analysis needs to be improved. Don't fish for three days and dry your nets for two days. Doing so will definitely have no effect.