English SEO book recommendation: Learn SEO like I was five years old

"Learn SEO Like I Was Five" is an English book with a popular SEO guide. The book is easy to understand and provides very practical SEO tools and resources. It is very suitable for beginners and those who want to learn about SEO. Small and medium business owners.
Summary:
 
"Learn SEO Like I'm Five" (SEO Like I'm 5) is a rare good book, including strategy and implementation, the ultimate search engine optimization guide tailored for small businesses, allowing you to become an SEO from a novice Elite!
 
i bet you needmore website traffic. Because more traffic means more potential customers, and more suitable customers mean more profits. This is a well-known mathematical law.
 
But the whole idea of ​​SEO has been a mystery to many small businesses. In fact, just about every SME owner I know has been betrayed by so-called “SEO experts” who can talk and promise hype but mean nothing.
 
Every few years, Google changes its magic algorithm, and I have to admit that I have learned and understood as much as I can when it comes to SEO knowledge. I've decided to follow only one piece of consistent advice:Create valuable content for users. However, I still find website traffic difficult to grasp. I hate knowing nothing about SEO, but I'm not ready for all these techniques.
 
That's why I'm happy to introduce the book SEO Like I'm 5: The Ultimate Beginner's Guide to Search Engine Optimization "Learn SEO Like I'm Five". The author Matthew Capala explains SEO in easy-to-understand words in the book, as if the readers are five-year-old children, easy to understand.
 
You won't be an expert, but you will know what you want.
 
Here's the Entrepreneur's Ultimate Guide to SEO. The text is relatively short, with many colorful screenshots printed to fully arouse your interest in reading. More importantly, it will teach you exactly where you stand, what you are missing, and what you need to do to attract followers. It also guides you to build a vibrant community around your brand, where you can get help where you need it and never be "cheated" again.
 
1. Who is Matthew Capala? the
 
Matthew Capala is an internet marketer and entrepreneur with over a decade of experience working with several world-class brands (Apple, Western Union, Smirnoff Vodka, Dell, LG, etc.). He is also the founder of SearchDecoder.com, an adjunct professor at NYU, and the contributor and author of several industry-leading blogs and publications, including The Next Web, Sparksheet, and Problogger.
 
2. The SEO concept in the book
 
Author Matthew Capala interviewed more than 20 of the top experts in the SEO industry to back his point.
 
According to him, SEO is not dead, and neither is nor will it be. In other words, "old" SEO is dead, such as black hat SEO and spam SEO are obsolete. There are no shortcuts to SEO, but that doesn't mean you can ignore it. the
 
The main point throughout the book is this: SEO is not about search, it's about the quality of your content. Capala repeatedly emphasized that search engines are becoming more and more intuitive. He gives you the latest, most advanced strategies to help your content rank to the top.
 
He uses the 5 "C's" of SEO to structure the content of this book:
 
Part 1: Content
 
Part 2: Code
 
Part 3: Credibility
 
Part 4: Relationships (Connections)
 
Part 5: Cash
 
Throughout the whole book, Capala hopes that readers will learn more than just SEO. What Google browses is not just keywords and phrases. Content is the key to Google's recognition. It is getting closer and closer to humans and smarter, and the search results provided to users are all relevant and complete content.
 
He gave a few examples, based on the new Hummingbird algorithm, Google can tell whether you search for the word "Gravity" refers to the scientific term (gravity) or the 2013 movie "Gravity" starring George Clooney.
 
3. Tools, resources and rich tips
 
Throughout the book, Capala lists hundreds of tools and resources, which is one of the reasons I love this book.
 
Another great thing about this book is that it provides a wealth of tips in every chapter. You can dig out all sorts of SEO tips like "What keywords are your competitors using?"
 
If you can't get keywords from your customers, then look at the keywords your competitors are using. Go to Google and enter the product name, the text linking to their website (also called the title tag), that is the keyword or phrase they set.
 
In the meantime, he suggests at least eight keyword tools. Some are free, some are paid, but all are fun and insightful. Here are a few I've never heard of:
 
Keyword Eye
 
Ubersuggest
 
Soovie
 
4. Disadvantages
 
Capala invested heavily in printing, including extensive color charts. The content and information in the book are very rich, but unfortunately the text on the pictures is a bit small, and the color of some charts is a bit blurred, which is not easy to read. This is really the only fly in the ointment.
 
One other point, Capala recommends using the hashtag (#SEOLike5) on certain phrases, on the one hand, I think this is a great way to build social engagement for the book, reminding the audience to engage, but on the other hand, I think It's distracting.
 
5. Is this book suitable for you? the
 
The title of the book is somewhat misleading, and it's certainly not for a 5 year old, nor for dummies. People who work in SEO are smart people, and explaining some of these complex concepts is not easy, and Capala has explained it well. But don't take it for granted that you can really teach 5-year-olds to help you optimize, this is impossible.
 
If you're a small business owner or entrepreneur without the skills, you'll want to go through this book to understand your website, what you have, what you're missing, what you need, and what you want to do. It also helps you hire the right people for the jobs you want. You'll really understand SEO and use it as your marketing strategy advisor.
 
If you're an SEO expert, you might also want to read this book, compare it to your philosophy, and then share it with your clients so they get on the same page as you.
 
This book is perfect for small business owners who want to get familiar with SEO, and it suggests many strategies that can be done on your own or by hiring someone you trust.