Five SEO Link Building Methods for Small and Medium Businesses

The article summarizes the link building methods for Google SEO of small and medium-sized enterprises websites, and uses non-competitor domain names, "influencer" domain names, customer evaluation pages, industry-related knowledge lists, and job search websites to obtain link building resources.
Look forlink buildingOpportunities require a sense of innovation and a basic understanding of customer psychology. You need to understand how your potential linkers behave and make it easy for them to help you spread the word.

When looking for link opportunities, consider these three key points:
 
1,Correlation: Related industry blogs are a goldmine. They can not only provide you with some links, but also subtly get close to your brand's target audience.
 
2,availability: Can you get a link from these pages? Do they have a page with information about you (if they do, there's no need to give you a link)?
 
3.my ability: Your website has enough information resources that they are willing to link to your website page?
 
Understanding the above three points can prevent us from doing less useless work. Conduct a quick assessment of your brand's relevance, accessibility, and capabilities to guide us inEfficient Link Building Efforts.
In this article, I want to share 5 link building methods that Jiexin Internet Marketing Agency often uses.
 
1. Domain names of non-competitors
 
These URLs are one of the easiest signs of link building activity for the obvious reason that they are not competing with you for clients or customers.
 
How to get links from non-competitors?
 
1. Create a theme resource page that lists the URLs of your non-competitors. For example: If you are a service company, then the tool URL is this page.
 
2. Build relationships with team members from other brands. Whether online or offline, solidify your bond through professional discussions.
 
3. Cooperate with content managers of other companies to obtain useful resources or valuable information that can interest both customers.
 
4. Recommend non-competitive partners' content to other potential linkers, and let those non-competitive partners know that you recommended the link to them.
 
6. Share their content boards on social platforms and email lists.
 
7. Identify broken links on non-competitors' URLs and let them know, trying to replace them with your content.
 
2. Domain names of “influencers”
 
The most authoritative domain names are often in the hands of the most influential people. They have built their brand by relentlessly promoting high-quality content and building online and offline relationships. We call these people "Influencers". If you tap into their interest or emotional spectrum, you could potentially gain link opportunities on their domain.
 
How to find these influencers, that is, those potential link providers?
 
1. Using Followerwonk can help you get a list covering social authorities and the most influential peers. You only need to exclude social authorities to achieve your goal. If they have a blog (must be related to the franchise), see if the blog contains related websites and blog links.
 
2. Use Google to search for the top or best blogs in your industry, and exclude those blogs that are not updated frequently. Their bloggers are the influencers we are looking for.
 
3. Find out those active users who actively participate in discussions on related topics in forums and question-and-answer sections. You can judge who are influencers by the quality and text length of their answers and comments.
 
4. Find the corresponding professionals in the interviews related to your industry, you can search "interview your industry" on Google.
 
Identify these positive influencers, and you can start looking to connect with them.
 
Natural links are just a byproduct of the solid partnerships you develop with these influential influencers. I believe that you will try this article on "SEO knowledge of creating natural links" to see if it is effective.
 
3. Customer evaluation page
 
A customer testimonial page adds credibility to the brand. At the decision stage, these pages convey brand credibility to attract potential users.
 
People will also more or less mention their own websites through blogs, or provide links to their own websites, so as to increase the exposure rate of their own websites and promote their own brands.
 
You can follow authoritative brand news reports and customer evaluation pages to guide your own review page link building work. You can also go the other way and research these customers or users on news pages and review pages, put their URLs on your favorite linking tool, and figure out where they got the link from. This way you have a solid list of URLs to follow.
 
4. Publish a list of industry-related knowledge
 
A list is often more readable than a long blog that is not easy to operate, because the list will make you understand at a glance, and quickly make correct judgments and follow-ups. You can make good use of the list format to post information, especially if your competitors have not posted similar content. as belowcontent marketinglist.

 
If you see a list posted by your peers, try to evaluate them to see if you can surpass them by adding more information, or create a new version with a better user experience.

 
Once the listing is published on your blog, start a promotional campaign to attract users (users are those who share and link to similar pages or listings of your competitors).
 
5. Job search website
 
A job search website is an example of brand equity that can continually attract new customers from related industries to visit your website, such as freelancers, SOHO people, etc. Job search websites can not only publish recruitment information, but also become a platform for you to advertise in a disguised form, providing you with more effective resources.
 
Tips for creating links on career sites.
 
1. Create a high-quality recruitment webpage on the job search website to attract users to visit our webpage and make them share the webpage in their own circles.
 
2. Look for forums, Q&A sites, and other social networking sites where you can submit your job posting, most of which require filling in important job details (job description, address, company details, etc.). So this series of details should already be in place before you even want to link.
 
3. Obtain relevant links from top news sites, such as discussing topics such as outsourcing, job hunting, and employee management.

 
4. Network with relevant industry bloggers, especially those related to working from home.

 
5. Get links on resource pages that complement your job search site.
 
Creating links for small businesses and blogs requires research, creativity, and real-world communication skills. While creating links for small businesses, you will gradually become familiar with your brand resources and the link environment of this industry. This way, over time, you will gain more opportunities to acquire links on relevant websites and blogs.